Categories ArchivesCompany News & Events

Your Exclusive Look at GSB Digital’s PrintWISE Event standard

PrintWISE is an ongoing series of events that GSB Digital offers to creatives and print buyers in the New York City marketing place. These events serve to enlighten our current and prospective clients through educational content on the capabilities and diversity of media, print applications, embellishments, and technologies used to distinguish digital print today. On February 1, GSB Digital hosted the second PrintWISE event to highlight the power of digital embellishments thanks to Scodix's enhancement technology. The way that we understand and interpret the world around us heavily relies on our physical interactions – a firm handshake, a powerful high five, a gentle caress of someone's hair. All of these communications leave lasting impressions on how we relate to others and ...

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GSB Digital Launches Fourth Consecutive Online Holiday Card Program standard

JTNDY2VudGVyJTNFJTNDaW1nJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZpLmltZ3VyLmNvbSUyRm82eWNZVVoucG5nJTIyJTNF Say Holi-yay to GSB Digital's 2017 Holiday Cards It’s beginning to look a lot like holiday card season, and for the fourth year in a row, GSB Digital is proud to offer its online holiday card program. For the last four years, GSB Digital has created customizable holiday cards that allow users to add their own photos and text. The 10 new designs for 2017 include Scodix’s digital foil embellishments – a first for this program. GSB Digital recognizes that your holiday card should be special, which is why the addition of digital foil cards is that much more exciting. The foil is the extra touch (literally) that will give your cards the “wow” factor that they deserve. Plus, because each ...

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It’s Here! – Embellishments and Digital Foil standard

JTNDY2VudGVyJTNFJTNDaW1nJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZpLmltZ3VyLmNvbSUyRnBUdDZId3AuanBnJTIyJTNF Embellishments and Digital Foil Come to GSB Digital It may have seemed like any other Monday morning for New Yorkers, but for GSB Digital, October 2nd was anything but ordinary. After months of preparation and patience, the day had finally arrived. GSB Digital had been looking forward to this because it meant that we were becoming the first print provider in New York to offer something new and unique to the marketplace. October 2nd was when GSB Digital's Scodix embellishment technology arrived. The delivery truck came promptly in the morning, and the crew got to work on rigging this beast of a machine. As our VP of Operations and Print Production Specialist looked on, the moving team began unloading the massive- nearly ...

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GSB Digital Uses Expertise in Print and Installation Services to Give Back to Local High School standard

In the local community, high school football is serious business. Between the pep band, dedicated fans, and the aroma of nachos in the stadium, the game is the place to be on Friday nights. Our president’s son attends Stamford High School and plays football for the Black Knights. When our president saw the signs in Boyle Stadium for the first time, his passion for printing drove him to do something about the outdated stadium signage. He spoke with the school’s athletic director and asked if he could revamp the signage at no cost to the school. The director immediately said yes, and our team quickly jumped on the project. Various GSB Digital team members committed to this beautification project. Marketing revamped ...

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An Inside Look at GSB Digital’s PrintWISE Event standard

On August 24, GSB Digital, with support from HP Inc and Mohawk Fine Papers hosted Printwise, an enlightening event on digital print applications and media. Designers, procurers and other creatives from the NYC area were invited to GSB Digital’s production facility in Long Island City to learn more about the latest in digital print applications and technology. Attendees were treated to special presentations by Stephanie Hill, Business Development at HP Inc, and Christopher Harrold, Creative Director at Mohawk Fine Papers, as well as guided production tours and real-time equipment demonstrations. All the while, they helped themselves to some drinks and light fare. The print industry is constantly evolving, and at PrintWISE, guests could talk to other like-minded people and learn more ...

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Rock Beats Paper! Tree-free substrate plays integral role at Exhibit in Prospect Park standard

GSB Digital Sponsors Exhibit to Celebrate 150 Years of Prospect Park GSB Digital is helping celebrate Prospect Park's 150th year anniversary through sponsorship of The Connective Project, a collaborative public art project. To commemorate the occasion, The Connective Project encourages the public to submit imagery that is inspired by the love of Prospect Park to be printed and displayed in a massive installation in Brooklyn's Prospect Park Rose Garden. Submissions from local artists, children's centers and the general public will come together to create an art installation of over 7000 pinwheels, which will be on display for 10 days starting July 7, 2017. Each pinwheel will be printed with the artist's designs using HP Indigo digital printing technology, and transformed ...

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Expand Your Horizons with Landscape Saddle Stitching standard

New Saddle Stitch Technology Opens Doors for Wider Formats Introducing Our New Duplo DSC-10/60i Landscape Saddle Stitching Technology! With the help of advances in digital print technology, we are expanding the width of our in-house booklet projects from 11" to 24". Now landscape booklets can be produced on our expanded B2 sheet size through the HP Indigo 12000 Printing Press, and finished with quality saddle stitched right here in our Long Island City facility. Make greater impressions in presentations and meetings with larger images and increased design space that stand out with HP Indigo quality. With integrated inline scoring and automatic collation, each project we produce cuts out the extra steps of outsourced saddle stitching for a more efficient timeline. ...

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GSB Print Tidbit: Direct Mail Marketing Basics standard

Print is Powerful One of the most powerful ways that print can be utilized is in personalized marketing to potential new clients. Everyone (especially millenials) know that e-mails can be customized at a push of a button, but print tells a different story. Here's some basic tips to help you start connecting with your target audience through Direct Mail Marketing: 1. Design with the end product in mind Nothing is worse than getting to the end of a project just to realize that major changes to the size, formatting, or design are needed. Extra changes add time and potentially additional costs! As you design your project, be thinking of these three questions: How much will this cost to send? Is your piece square, ...

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Second Surface Invitation Samples standard

Second Surface Printing Our Latest Second Surface Project Featuring White Ink printed second surface on Lexan material, these invitations showcase advancements in digital print technology. The lexan material provides a study base for the printing, as it is stronger and much more durable than traditional acrylic. The stronger the material, the more peace of mind when sending these one-of-a-kind invitations through the mail. White ink stands out behind the transparent lexan, displaying the event's information in a beautiful, pristine way. By printing behind the clear material this piece has a finished, framed look that adds an air of elegance to the invitation. Our Zund Digital die-cutter custom cut each individual piece to perfection, and our finishing department helped ensure that every detail ...

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First Surface vs. Second Surface Printing standard

What is First Surface and Second Surface Printing? Second Surface Printing Second Surface printing adds a layer of elegance to any display by printing on the back, rear facing side of the material. The benefits of second surface printing vary by substrate, but here are a few examples of how this printing method is useful for all industries: Second Surface Printing on vinyl allows for signs to be displays from the inside of a window - protecting the print from weather conditions. When using film, the print can be taped, hung, or suspended with clamps on the inside of the window. Printing on the back of the material gives the sign a more finished, modern look vs. traditional first ...

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Ali Ha Booklets standard

Alison Haag Art Booklets For an upcoming art show, artist Allison Haag wanted to create memorable art booklets displaying her work as a take-home gift to her booth visitors.   Instead of settling for average flyers and brochures, she decided to showcase her art on mini, saddle-stitched booklets. Each page brings gives the recipient a glimpse into Allison's diverse collection of work, including fabric pieces and soft sculpture art. This particular series draws it's inspiration from her love of literature. As you flip through this booklet, you are able to see more details about each work of art; including the book from which she was inspired. The vibrant colors shine through each page as they showcase her beautiful work. HP Indigo's CMYK ...

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Client Spotlight: Mr. Boddington’s Studio Social Stationery standard

Mr. Boddington's Studio Social Stationery Mr. Boddington's Studio has been creating beautiful, custom social stationery with GSB Digital since 2011. Based here in NYC, Mr. Boddington's Studio uses inspiration from overseas travels, old world charm, and everyday events to design fun, imaginative pieces that their fans have grown to love. Thanks to creator Rebecca S. Ruebensaal and director Whitney Reeder, Mr. Boddington's Studio has transformed from a small operation into an innovative team of dedicated professionals; all with the help of eye-catching designs and digital printing. Over the years Mr. Boddington has expanded their reach past their Brooklyn roots; now they service clients from all over the world and can be found in retail stores all over the country. Mr. Boddington's ...

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A Closer Look at the Zünd Digital Die-Cutter standard

Our Zünd Digital Die-Cutter The Zünd Digital Die-Cutter uses the latest in digital print technology to create individual cut pieces in a fraction of the time of traditional printing methods. Using an electronic guide to maneuver the blade; the Zünd cuts with precision each piece without the need of an expensive sheet-metal die. Instead of relying on costly and time-consuming traditional die-cutting methods, our die-cutter creates original designs with ease in a fraction of the time. At GSB Digital, we use this revolutionary technology to create beautiful print on a variety of substrates; including gatorboard, vinyl, and acrylic. The possibilities are endless with the ability to create custom die-lines that can be easily swapped out if changes occur. Create boxes, ...

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Dscoop Phoenix 2017 standard

GSB Digital had the pleasure of attending HP's annual Dscoop conference this year in Phoenix, Arizona. Dscoop is one of the largest print technology showcases in the country, and this year GSB Digital was able to send four team members to learn about the latest in digital printing technology.   In addition to attending the events, we submitted two printed pieces for consideration the HP Annual Inkspiration Awards. Our clear vinyl holiday card and digitally printed notebooks were displayed in front of hundreds of printing industry professionals and designers and received many positive responses. GSB Digital is always looking for new, progressive ways to provide more for our clients, and Dscoop provided the perfect place to learn more about what is ...

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Good Neighbor Queens Decor Print Decor standard

Good Neighbor Queens Decor Print Decor Recently, local service-minded Long Island City grocer Good Neighbor Queens sought after the help of GSB Digital to update their space with print decor for an upcoming spotlight photo-shoot. Their focus on community improvement, local sourcing, and quality cuisine has brought their business an ever-increasing stream of publicity- so updates to their facility's appearance were necessary. While their space is small, the ceilings are high and their space is filled with natural light; providing the perfect backdrop for their fresh, local produce and prepared foods options. Good Neighbor Queens wanted to take advantage of their open space and use it to promote their brand and create an attraction that would draw in new customers ...

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Fluorescent Pink Ink standard

Expose Your Glow With HP Indigo Fluorescent Pink Ink The world of digital printing just became a whole lot brighter with HP ElectroInk Fluorescent Ink. Inspired by the new creative potential of fluorescent ink, we created this custom set of greeting cards that displays the eye-catching impact of Pink Ink. Thanks to digital printing, using fluorescent ink is now much faster, more cost effective, and easily customized versus traditional offset techniques. We began this project with four images that show the diversity and impact that Pink Ink can bring to printed pieces. Each card was printed using the HP Indigo 7600 on Mohawk Superfine Cover, which provided the perfect base for the CMYK and Fluorescent Pink colors to shine. Trimming, scoring, folding, ...

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Maison 10 Artistic Effects With Wall Graphics standard

Maison 10 Installation Maison 10, a high-end design boutique and art gallery, recently utilized our Large Format department to complete the branding of their NoMad gallery and concept storefront. Looking to add to their spatial experience, Maison 10 reached out to us to source the perfect materials for their branding. Transparent, frosted vinyl and matte white vinyl lettering were used to create a multimedia experience in their gallery space. Branded videos are projected onto their windows using a transparent, frosted Vinyl Substrate - creating a holographic effect on the exterior windows. The Boutique’s mission statement makes a sharp appearance in white cut vinyl on a black interior wall. The adhesive vinyl products utilized in this project are easy to install, customizable, and ...

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GSB Digital Annual Holiday Party standard

GSB Digital 2016 Holiday Party Each year we take time out of our busy schedules to focus on the aspects of our company that we appreciate the most. At GSB Digital, our biggest asset is our dedicated staff, which is why we chose to celebrate another successful season with a special annual holiday party. We celebrated this year with team-building games, delicious food, and lots of laughs. Coming together each year to celebrate helps our company focus on the successes that have made our growth possible. Showing appreciation to our staff helps us start the New Year with our eyes set on what really matters- a commitment to excellence in digital printing. Over the past year GSB Digital has grown more than ...

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GSB Digital is Improving Print, Together standard

GSB Digital is Improving Print, Together At GSB Digital, we believe that our most valuable asset is our dedicated staff. As a growing company, we highly value the opinions and insights of our employees to help us learn how we can continue to improve our every-day production. On Tuesday, November 1, we gave the GSB Digital staff a platform to voice their ideas on how to make our production facility more efficient and productive, as well as increasing the quality of printed products we create. Each team member had a chance to write down suggestions on how to make GSB Digital better than before, and new ideas were discussed and plans were implemented from their insights. Feedback from each of our ...

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MyPostcard Comes to the USA standard

MyPostcard Goes USA Now, with the touch of your finger, you can turn your digital photos into memorable postcards and greeting cards. GSB Digital is proud to have been selected as the USA partner for www.mypostcard.com How did MyPostcard find GSB Digital? When MyPostcard founder Oliver Kray came to the USA searching for a reputable and reliable partner to expand his services he took immediate notice of GSB Digital’s top quality staff and customer service as well as their cutting-edge printing and binding technology. Our large format, variable data, and special effects printing let him know that our services aren't limited to just ink on paper. Oliver needed a printing house that would service his business's needs even when he was overseas, ...

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Working in America standard

GSB Digital has partnered with HP and Project&'s Jane Saks to produce print for the Working in America project. Project&, a non-profit organization that creates art with social impact and other cutting-edge models of cultural participation, recently partnered with GSB Digital to produce photography prints for their “Working in America” multimedia exhibit. The project's coordinators was referred to GSB Digital by our long-standing partner, HP. Pulitzer Prize winner and McArthur Fellow Lynsey Addario came alongside Project&’s founder Jane Saks on a tour of the United States to capture images of everyday people doing their everyday work. Jane and Lynsey put together an inspiring collection of images and stories from individuals all over the nation who find deeper meaning in their work ...

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Beyond – Expanding the Spectrum of Digital Print standard

Announcing our New HP Indigo 12000 In alignment with GSB Digital's focus on innovative technology, we have invested in bringing the HP Indigo 12000 Digital Printing Press to our ever-growing list of print machinery. Beginning in July 2016 we began the installation process of the HP 12000 on our 5th floor production facility in Long Island City. We chose the HP 10000 because of its ability to keep up with the increasing demand for quality digital printing. Larger sheet size helps us bring faster production that still upholds our high standards for print. Now over-sized projects such as posters and pocket folders can be customized for targeted campaigns without the cost of set-up cost of offset printing. Variable data printing adds a ...

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Manhattan Client Services and Litigation Support Center Move standard

Just a Hop, Skip, & a Jump.... Our Client Services and Litigation Support Center Has Moved But we Didn't Go Far! GSB Digital's Client Services and Litigation Support Center was established to bring convenience to our valued clients in the midtown Manhattan area. Our new location across the street will continue to serve our customers in the same friendly and professional manner as before. All our contact numbers will remain the same: Main:  212.684.3600 Fax:    212.684.3613 Litigation Support:  212.500.6503 Reception (Mike C.) 212.500.6488 Please note we have only moved our Clients Services & Litigation Support Center. Our Production Facility & Sales Headquarters will remain in Long Island City, NY. Our new address: 28 East 28th Street Concourse Level New York, NY 10016 Our New Location Is Just Across The Street! How close are ...

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GSB Digital’s Fourth of July BBQ standard

Happy Fourth of July from GSB Digital! GSB Digital held it's annual employee appreciation Fourth of July BBQ in Queensbridge Park on July 1, 2016. All of the staff from our Long Island City office came together to enjoy great food, play games, and spend time celebrating the people that make GSB Digital a success. Each year our President Stephan Steiner shows off his grilling skills by cooking for the entire crew, and our marketing director Jessica Andersen coordinates team building games and activities. Events like this help us focus on how important our team is to the growth and success of our company. As our team continues to grow, GSB Digital will always remain an organization that cares for it's employees. Click ...

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Inspiring Print Leads to Empowered Employees standard

GSB Digital empowers innovative technology and passionate people to produce print that strengthens our client's messages and aids their success. Here at GSB Digital, we believe that quality print has the power to inspire. The combination of digital printing and creativity can drive employees to feel more connected with their company and their mission, which is why we wanted to incorporate our company motto in a way that would connect to our staff. We used off-white and orange acrylic and the Zund digital die-cutter to create the individual, 3D letters. Each piece was prepped with permanent adhesive banner tape and placed carefully by hand onto the wall. Clear removable adhesive vinyl was also digitally die-cut and placed on the wall to ...

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GSB Digital Wins! standard

GSB Digital Receives Two Inaugural HP Inkspiration Awards Dscoop, the largest digital printing cooperative in the graphics industry, partnered with HP to recognize innovative print work in the first ever HP Inkspiration Awards. GSB Digital took home two first place awards in corresponding categories. These awards were presented at Dscoop San Antonio in April, 2016.  “Rapidly changing market conditions are inspiring brands to find creative new ways to reach consumers, and they’re frequently turning to HP print providers to make their ideas reality. The winning entries are representative of the exciting, high-quality work produced by these providers every day." Steve Sakumoto, VP and GM, HP of the Americas   WINNER - 2016 Matchbook Calendars The Challenge • Design and produce a desktop calendar that demonstrated our ...

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Porsches and Print Opportunities standard

Car Vehicle Wrap: One of GSB Digital’s philosophies is that in order to provide the best service possible, we must remain on the forefront of print technology. This means that we continually seek opportunities to try new concepts and ideas. Project and printing challenges help GSB Digital explore the range of possibilities our technologies offer, and successes or failures are viewed as opportunities to learn and grow. When GSB Digital President, Stephan Steiner, learned that local drivers were involved in a motorsport called ChumpCar racing, he envisioned several opportunities: to challenge himself and his staff by testing new products and processes, to expose GSB Digital to local communities, and to use race events for both corporate and employee entertainment ...

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A Founding Difference standard

Litigation Support—A Flagship Business You probably know GSB Digital for its high quality Indigo prints, custom case bound books, or even its large format options, but you may not know that GSB Digital’s flagship business started over 20 years ago servicing a very specific industry. Today, our comprehensive litigation support department is located in the heart of Midtown Manhattan and continues to assist law firms and corporate legal teams with all aspects of document management. Our clients in the legal industry expect us to be accessible, committed, and solution-oriented. Therefore, our team is available 24 hours a day to consult and assist on all stages of a case or project. Drawing from a wide range of resources and multidisciplinary experience, we ...

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Changes for In The Loupe standard

After 3 years and 12 editions of GSB Digital’s newsletter we feel that it’s time to explore our love/ hate relationship with change. We all have this relationship with change. If things stay stagnant for too long, we get terribly bored. However, when too many things change all at once, we find ourselves desperately seeking the comfort of the familiar. Nonetheless, we all know change is good. Here are a few reasons why we think so. 1. Change makes us flexible and shows growth. Being stubborn and resistant to new things can leave you in the dust. GSB Digital has always had this mentality when it comes to adapting to new print technologies, software and processes. We attribute this to our success in the industry. 2. Change makes ...

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Zund: Gives Shape to Short-run Digital Projects standard

GSB Digital continues to grow its production line up with the addition of a Zund G3 digital cutter. This machine’s innovative technology excels in delivering both exceptional productivity and unsurpassed cut quality. It’s easy to tailor the Zund cutting system to your specific project needs. Whether you want to cut, route, score, or kiss cut, the Zund’s multifunctional robotic system will delivery with precision results. Used for signage, intricate lettering, tradeshow exhibits, or complex 3D displays; this non-traditional cutter works without the use of a metal cast die allowing for production runs from as little as one piece to several thousands. Looking for a solution that is perfectly tailored to your packaging projects? Look no further... Every Zund has been industry-proven ...

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Large Format Department Expands at GSB Digital standard

GSB Digital is excited to announce the arrival of the HP Scitex FB700 Printer. This efficient, cost effective and high volume capable flatbed printer can produce sharp quality images for indoor and outdoor projects up to 2.5” thick, 98” wide and 120” long. It has the unique ability to print directly on almost any rigid or flexible media such as doors, retail glass windows, corrugated plastic (used for packaging or prototypes), fabric and wall coverings. The system’s six-color UV cured ink offers stunning quality, providing definition up to 1200x600 dpi, and two to three years permanence for outdoor unlaminated displays. Further, the option to print with white ink richly enhances color by applying an undercoat, overcoat, or spot color to double-sided, ...

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New Press Opens the Door for Unique Applications – HP Indigo 7600 standard

GSB Digital’s new press is shaking up the industry’s idea of what can be achieved in affordable, short-run print projects. GSB Digital has always been rooted in HP technology, but the addition of our new HP Indigo7600 press this past October opened the door for our clients to explore new impactful tactile and visual effects within the digital printing spectrum. Already known for its exceptional print quality, the Indigo7600 is also the fastest 13”x19” digital sheet-fed press in the market, thus solidifying our clients needs for beautifully produced projects with short turn around times. This combination of quality and versatility is only amplified by the new special effect capabilities of the press, which includes dimensional print, digital spot application, and textured effects. “GSB ...

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GSB Digital Expands to Accommodate New Equipment & Higher Capacity standard

GSB Digital has recently relocated its sales and administration team to join production at a new headquarters in Long Island City, New York. This move was made to accommodate the growth of the company as they continue to expand their services and bring in new equipment. Now residing in the L.I.C. Business Center I, the organization is located at 30-30 47th Avenue, Long Island City, New York. GSB Digital has also retained their presence in Manhattan, at 51 Madison Avenue, for clients requesting litigation and reprographic services. This Client Service Center, located just one floor below their prior location, is now on the sub-concourse level of the New York Life Building. This location will continue to provide client assistance for ...

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Client Appreciation Event standard

  GSB Digital enjoys taking the time every year to recognize its clients. This year 370 Park Ave was transformed from a professional working office into a swanky jazz club. The music was accompanied by appetizers, cocktails, and even a raffle to further our thanks. Each year we continue to grow as a company, and we believe that our success is directly linked to the continued loyalty and support we receive from our clients. This appreciation event was just one way we want to say thank you to everyone who has supported us, and we look forward to continuing our thanks in the future! Thank you to all those that were able to attend our event, and we hope to ...

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A Word from GSB Digital’s President standard

GSB Digital and HP have a history of teaming up together to bringing the latest technology to the printing industry. Our partnership has made the latest in top-quality printing technology made available to our customers before anyone else.  At the Dscoop 2013 conference in Nashville, TN our president Stephan Steiner was asked by HP to give a testimony about why GSB Digital is so passionate about using print to help our clients succeed. Watch the video and see what he had to ...

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