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Four Types of Print Advertising standard

Want to step up your advertising game in today's crowded digital media culture? Here are four types of printing that can help your brand stand out above the rest. 1. Large Format Banners, Posters, Wall Hangings and more all fall into the large format category of print advertising. Large format displays can draw in new potential customers with beautiful graphics, branded photography, and special offers. Use retractable banner stands at your next event, or a full wall installation in a new office. Vinyl window letters are another great options; as they are easily installed, replaced, and customizeable. Special effects such as second-surface printing or white ink can draw even more attention to your print advertisement. With large format, the bigger ...

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New Year Marketing Resolutions standard

2017 has just begun, and with it brings in new possibilities and opportunities to make your marketing plan shine this year. Don't finish your New Year's Resolutions list without adding these marketing and promotion tips to make this your best year yet.     Create a Plan The most important step is to make a clear, defined plan of your marketing goals. Will you write more blog posts on the company website? Spend more on social media? Create a door-to-door mail campaign? Find what steps are right for your business and the market you want to reach, then write them down. Once you've written them down, place them above your computer or by your phone so you can see them every day; ...

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Working in America standard

GSB Digital has partnered with HP and Project&'s Jane Saks to produce print for the Working in America project. Project&, a non-profit organization that creates art with social impact and other cutting-edge models of cultural participation, recently partnered with GSB Digital to produce photography prints for their “Working in America” multimedia exhibit. The project's coordinators was referred to GSB Digital by our long-standing partner, HP. Pulitzer Prize winner and McArthur Fellow Lynsey Addario came alongside Project&’s founder Jane Saks on a tour of the United States to capture images of everyday people doing their everyday work. Jane and Lynsey put together an inspiring collection of images and stories from individuals all over the nation who find deeper meaning in their work ...

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4 Brands that do Storytelling Well standard

These days, marketers are turning to storytelling to enhance their brand, reach new audiences and engage with customers like never before. But are they finding success in their efforts? Here, we share examples of four companies with successful storytelling campaigns. COCA-COLA You may not expect a global corporation to launch its own digital magazine, but that’s exactly what Coca-Cola did in 2012. The magazine, called Journey, is an online repository of branded and nonbranded content focused on such topics as history, food (Coke-centric recipes!), the company’s sustainability and philanthropic efforts, and even music. So far, Coca-Cola’s efforts have proven successful. According to the May 2014 article by Contently “A Look Deep Inside the Coca-Cola Newsroom,” in 2013, “Journey published 1,200 articles ...

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Cosmetics Case Study standard

CASESTUDY: Recurrent Visual Merchandise Produced for 500+ US Stores PROBLEM A leading cosmetic retailer needs high-end Point of Purchase (POP) displays, product signage, and other visual merchandise produced, kitted, and shipped to over 500+ locations for recurrent time sensitive promotions. Tight turnarounds and custom kitting for each recipient location make it a complex job requiring keen attention to detail. Kits may contain a selection of die cut counter displays, posters, signage, shelf talkers, tent cards, counter units, display cards, stands and wall mounted materials. These components are a mix of internally produced items as well as items furnished directly by the client. Each kit must be custom packaged to maximize space and avoid damage during shipment. SOLUTION  GSB Digital sees an opportunity to manage ...

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A Word from GSB Digital’s President standard

GSB Digital and HP have a history of teaming up together to bringing the latest technology to the printing industry. Our partnership has made the latest in top-quality printing technology made available to our customers before anyone else.  At the Dscoop 2013 conference in Nashville, TN our president Stephan Steiner was asked by HP to give a testimony about why GSB Digital is so passionate about using print to help our clients succeed. Watch the video and see what he had to ...

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