Category - Industry News

13
Apr

Four Types of Print Advertising

Want to step up your advertising game in today's crowded digital media culture? Here are four types of printing that can help your brand stand out above the rest. 1. Large Format Banners, Posters, Wall Hangings and more all fall into the large format category of print advertising. Large format displays can draw in new ...
3
Jan

New Year Marketing Resolutions

2017 has just begun, and with it brings in new possibilities and opportunities to make your marketing plan shine this year. Don't finish your New Year's Resolutions list without adding these marketing and promotion tips to make this your best year yet.     Create a Plan The most important step is to make a ...
8
Sep

Working in America

GSB Digital has partnered with HP and Project&'s Jane Saks to produce print for the Working in America project. Project&, a non-profit organization that creates art with social impact and other cutting-edge models of cultural participation, recently partnered with GSB Digital to produce photography prints for their “Working in America” multimedia exhibit. The project's coordinators was ...
15
Apr

4 Brands that do Storytelling Well

These days, marketers are turning to storytelling to enhance their brand, reach new audiences and engage with customers like never before. But are they finding success in their efforts? Here, we share examples of four companies with successful storytelling campaigns. COCA-COLA You may not expect a global corporation to launch its own digital magazine, but ...
25
Feb

Cosmetics Case Study

CASESTUDY: Recurrent Visual Merchandise Produced for 500+ US Stores PROBLEM A leading cosmetic retailer needs high-end Point of Purchase (POP) displays, product signage, and other visual merchandise produced, kitted, and shipped to over 500+ locations for recurrent time sensitive promotions. Tight turnarounds and custom kitting for each recipient location make it a complex job requiring ...
30
Apr

A Word from GSB Digital’s President

GSB Digital and HP have a history of teaming up together to bringing the latest technology to the printing industry. Our partnership has made the latest in top-quality printing technology made available to our customers before anyone else.  At the Dscoop 2013 conference in Nashville, TN our president Stephan Steiner was asked by HP to give ...