Recurrent Visual Merchandise Produced for 500+ US Stores
A leading cosmetic retailer needs high-end Point of Purchase (POP) displays, product signage, and other visual merchandise produced, kitted, and shipped to over 500+ locations for recurrent time sensitive promotions. Tight turnarounds and custom kitting for each recipient location make it a complex job requiring keen attention to detail. Kits may contain a selection of die cut counter displays, posters, signage, shelf talkers, tent cards, counter units, display cards, stands and wall mounted materials. These components are a mix of internally produced items as well as items furnished directly by the client. Each kit must be custom packaged to maximize space and avoid damage during shipment.
GSB Digital sees an opportunity to manage large volumes of time sensitive product by implementing the following processes: