Want to step up your advertising game in today’s crowded digital media culture? Here are four types of printing that can help your brand stand out above the rest.
1. Large Format
Banners, Posters, Wall Hangings and more all fall into the large format category of print advertising. Large format displays can draw in new potential customers with beautiful graphics, branded photography, and special offers. Use retractable banner stands at your next event, or a full wall installation in a new office. Vinyl window letters are another great options; as they are easily installed, replaced, and customizeable. Special effects such as second-surface printing or white ink can draw even more attention to your print advertisement. With large format, the bigger the idea the better. Learn more about our large format printing capabilities here.
2. Custom Mailers
Ever wish you could knock on the door of your target audience and tell them why they need your business? Direct mail campaigns do just that. By using services such as the United States Postal Service’s Every Door Direct Mail target marketing, you can reach each mail box in your target region with just a few clicks of a button. To better engage your audience, use variable data to customize the wording and images that appear on each card for maximum impact. Using creative die-cut shapes also increases ad engagement (see an example here). Spark potential clients’ interest by sending a personalized piece created just for them.
3. Case Bound Books