May 17, 2017
Print is Powerful
One of the most powerful ways that print can be utilized is in personalized marketing to potential new clients. Everyone (especially millenials) know that e-mails can be customized at a push of a button, but print tells a different story. Here’s some basic tips to help you start connecting with your target audience through Direct Mail Marketing:
1. Design with the end product in mind
Nothing is worse than getting to the end of a project just to realize that major changes to the size, formatting, or design are needed. Extra changes add time and potentially additional costs! As you design your project, be thinking of these three questions:
How much will this cost to send?
Is your piece square, oversized, or an irregular shape? This could add additional shipping expenses.
How will this piece print?
Does your piece require die-cutting, or is it being printed digitally? See our File Preparation page to make sure your project is a success.
What is my timeline?
Don’t design in a rush- plan ahead of time with your printer to ensure an on-time delivery.