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Categories ArchivesAnnouncements (Marketing)

Academic COVID19 Signage & Supplies for Reopening image

Signage & Supplies For Returning To In-classroom Learning Are you contemplating the next steps needed to reopen in-classroom learning in a safe way? This action plan outlines the process of transforming your campus into a safe environment for students and staff, whether they return full time or only a few days a week.   Action Plan For Reopening Start of Fall Semester 1. Collect Your Floor Plans and Send Them To Us For Review - Be thorough the more detail you can share the better. Share every floor of every building needed on your campus or schools within your district. (PDFs are preferred) - Submit these floor plans to us using FTP upload link. Please label your files with your campus or district name.   2. Estimate ...

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COVID19 PPE & Phase 1 Reopening Support Materials image

GSB Digital is offering social distancing signage, barriers and personal protective equipment (PPE) options. The question for many of us is not when will you reopen, but rather what are you doing to be ready when the time arrives. How will you maintain a safe environment for your customers and employees? Face Shields Face Masks Hospital Beds Touchless Door Openers Partitions Desk Dividers A Frame Signage Wall Signage and Floor Decals Retractable Banners Hand Sanitizer Stands Counter Shields Teleconferencing Backdrops Customizable Social Distancing Signage Download our PPE & Phase 1 Business Support offering to learn more. Sample pricing is included in document. Already Know What You Need? SHOP OUR SITE NOW Alternately, you can use our RFQ form to get started or reach out ...

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Incorporating Digital Embellishments into Your Marketing Strategy image

Modern marketing relies most heavily on visual and audible responses—logos, online ads, and slogans permeate marketing strategies for businesses of all sizes and within every industry. Modern marketing strategies have begun to utilize the sense of touch in addition to sight and sound, as studies have shown that touch has a powerful impact on consumers’ buying decisions. In fact, according to the Centre for Experimental Consumer Psychology at Bangor University, “Tangible materials leave a deeper footprint in the brain.” In this article, we’ll discuss the advantages of utilizing haptic marketing with digital embellishments to supplement your digital campaign strategies.What Is Haptics? Information gathered through physical touch, or haptics, increases consumers’ sentiment, sense of ownership, perceived product value, and confidence in a ...

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Short-Run Packaging – A Multifaceted Marketing Solution for Your Business image

The marketing power of packaging has proven itself time and time again. The most popular brands make frequent alterations to the look of their products, whether those changes reflect seasonal themes (think Reese’s Trees, Eggs, and Hearts for Christmas, Easter, and Valentine’s Day), new versions of an existing product, or an attempt to renew interest through a new look.  Five hundred units or more is the standard for packaging production, but some companies aren’t ready to make such a definitive commitment. Short-run print production provides a solution. With the technology available today, offering personalized or limited-edition packaging is easier than ever. Consider short-run packaging as a beneficial solution for your business needs.  In this article, you’ll learn about the potential applications and ...

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A Strategic Approach to Corporate Gifting image

As we approach the holiday season, the same questions circulate in the minds of business owners everywhere—Is corporate gifting worthwhile? How can I make my gifts stand out? While generic food baskets are a nice thought, they do little to stand out from the copious other gifts your clients have undoubtedly already received. What steps can you take to avoid the trap of the cliché gift? Take initiative, get creative, and be strategic in your gift selection. In this article, we discuss the importance of corporate gifting and provide tips on how to give a gift that leaves a lasting impression. Why is corporate gifting so important? Shows gratitude As a business owner, it’s crucial to show both your ...

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Ways to Incorporate Brand and Beauty Inside Distraction Graphics image

It’s every building manager’s nightmare to overcome the aftermath of a distracted worker or pedestrian colliding head-first into a glass door or wall. Sad but true, these types of incidents occur all too often. Hence compliance laws by New York State and others are in place to combat these incidents. Regulation graphics might be mandatory, but bland hash marks and safety squares are not your only option. More and more companies are finding creative ways to incorporate branding elements into their distraction graphics without compromising their office aesthetic. In this article, you’ll learn more about distraction graphics and the potential they offer in terms of beautification, branding, privacy, and safety. Distraction & Safety Graphics Beyond beautification and privacy, installing vinyl graphics ...

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Wall Graphics—The Future of Corporate Branding image

The current, competitive world of marketing has heavily shifted its focus in one direction: corporate branding. A modern logo, catchy tag-lines, and an active social media presence are just a small portion of that focus. In order to stay relevant and competitive, companies are embracing a new, cost-effective option for superior branding: custom wall graphics. Wall graphics allow companies to make a lasting impression on their clients while inspiring their staff. The graphics can consist of a variety of materials that are best-suited to various applications. The best part? They’re limited to nothing other than your creativity. In this post, we’ll share some ideas on how to create impact through corporate branding via wall graphics. You’ll also learn what ...

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GSB Digital Launches Fourth Consecutive Online Holiday Card Program image

Say Holi-yay to GSB Digital's 2017 Holiday Cards It’s beginning to look a lot like holiday card season, and for the fourth year in a row, GSB Digital is proud to offer its online holiday card program. For the last four years, GSB Digital has created customizable holiday cards that allow users to add their own photos and text. The 10 new designs for 2017 include Scodix’s digital foil embellishments – a first for this program. GSB Digital recognizes that your holiday card should be special, which is why the addition of digital foil cards is that much more exciting. The foil is the extra touch (literally) that will give your cards the “wow” factor that they deserve. Plus, because each ...

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Installations by GSB Digital image

Print Here, Install Anywhere We know that New York City isn't the only place where our clients promote their brands and services. Our customers want their high-quality displays shown all over the world, and now we can help them achieve their largest advertising goals. We have partnered with one of the nation's top print installation services to give our clients 24/7 access to qualified professionals, no matter where their project is being displayed. Need Installations in Different States? No Problem.Our network of installation professionals is available in every US state; including international locations in London, Paris, Mexico, and Canada. From large installations in Times Square to mom-and-pop store windows, our experienced crew can handle it all. We also have 15 ...

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Second Surface Invitation Samples image

Second Surface PrintingFeaturing White Ink printed second surface on Lexan material, these invitations showcase advancements in digital print technology. The lexan material provides a study base for the printing, as it is stronger and much more durable than traditional acrylic. The stronger the material, the more peace of mind when sending these one-of-a-kind invitations through the mail. White ink stands out behind the transparent lexan, displaying the event’s information in a beautiful, pristine way. By printing behind the clear material this piece has a finished, framed look that adds an air of elegance to the invitation. Our Zund Digital die-cutter custom cut each individual piece to perfection, and our finishing department helped ensure that every detail was up to par. How ...

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Four Types of Print Advertising image

Want to step up your advertising game in today's crowded digital media culture? Here are four types of printing that can help your brand stand out above the rest. 1. Large Format Banners, Posters, Wall Hangings and more all fall into the large format category of print advertising. Large format displays can draw in new potential customers with beautiful graphics, branded photography, and special offers. Use retractable banner stands at your next event or a full wall installation in a new office. Vinyl window letters are another great options; as they are easily installed, replaced, and customizable. Special effects such as second-surface printing or white ink can draw even more attention to your print advertisement. With large format, the bigger ...

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A Closer Look at the Zünd Digital Die-Cutter video

Our Zünd Digital Die-CutterThe Zünd Digital Die-Cutter uses the latest in digital print technology to create individual cut pieces in a fraction of the time of traditional printing methods. Using an electronic guide to maneuver the blade; the Zünd cuts with precision each piece without the need of an expensive sheet-metal die. Instead of relying on costly and time-consuming traditional die-cutting methods, our die-cutter creates original designs with ease in a fraction of the time. At GSB Digital, we use this revolutionary technology to create beautiful print on a variety of substrates; including gatorboard, vinyl, and acrylic. The possibilities are endless with the ability to create custom die-lines that can be easily swapped out if changes occur. Create boxes, ...

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Fluorescent Pink Ink image

Expose Your Glow With HP Indigo Fluorescent Pink Ink The world of digital printing just became a whole lot brighter with HP ElectroInk Fluorescent Ink. Inspired by the new creative potential of fluorescent ink, we created this custom set of greeting cards that display the eye-catching impact of Pink Ink. Thanks to digital printing, using fluorescent ink is now much faster, more cost-effective, and easily customized versus traditional offset techniques. We began this project with four images that show the diversity and impact that Pink Ink can bring to printed pieces. Each card was printed using the HP Indigo 7600 on Mohawk Superfine Cover, which provided the perfect base for the CMYK and Fluorescent Pink colors to shine. Trimming, scoring, folding, and ...

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New Year Marketing Resolutions image

2017 has just begun, and with it brings in new possibilities and opportunities to make your marketing plan shine this year. Don't finish your New Year's Resolutions list without adding these marketing and promotion tips to make this your best year yet.   Create a Plan The most important step is to make a clear, defined plan of your marketing goals. Will you write more blog posts on the company website? Spend more on social media? Create a door-to-door mail campaign? Find what steps are right for your business and the market you want to reach, then write them down. Once you've written them down, place them above your computer or by your phone so you can see them every day; the ...

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Take a Page From Our Book image

Take A Page From Our Book Is your business looking to provide a quality case binding book production service to its customers? GSB Digital is your perfect partner. • Are you a print shop with limited bookbinding capabilities? • Are you a digital or web printer with project requests that your equipment can't accommodate due to quantity? • Are you a small publishing company looking for a reliable book printing resource? • Are you a graphic designer or ad agency with clients in need of high quality printed portfolios, presentations, or show-books? GSB Digital's new case binding system makes hard-cover books quicker and easier than ever before. Our ability to produce short-runs, on-site, means we can meet quick deadlines without compromising quality results. From luxury fabrics and ...

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Love, Share, Give, Create image

Valentines Card Sets - Meant to Share Remember when you were in the second grade, and everyone in the class received perforated Scooby Doo valentines with that red and white lollipop stuck through the card? Well, whose to say things have to change? At GSB Digital, we believe that in a world full of "tweets" and "likes," a paper card goes a long way. With that in mind, we have taken that second-grade sentiment and created a more sophisticated valentine card set meant to share with everyone. Choose one of our designs or create your own.Create with GSB Skyportal ...

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An Online Ordering System for the Creative Professional image

At GSB Digital, nothing is more important than the relationships we have with our clients. However, we also know that your time is an invaluable entity and sometimes you just need it printed! GSB Sky Portal was created to accommodate the creative professionals who are looking for the best of both worlds. As a complement to our knowledgeable staff, GSB Sky Portal helps you delegate those simple repeatable projects so you can focus on the more detail orientated ones. What is GSB Sky Portal? Full Customer Service Reorders are a Snap Fast, Easy, Accurate Order 24/7 Branded Sites Free Product Demo Secure Comprehensive Reporting Simplify your workload with a brand compliant client portal customized to your business or organization. Our corporate ...

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Holiday Cards 2015 image

This year, send spectacular with cheerful cards and envelopes. Personalize your holiday sentiments to loved ones with fully customizable greeting cards. Our SkyPortal website makes it easy to include pictures of family, custom messages, and much more with just the click of a button. Select one of our preset designs for even more options, or start from scratch to create your own.  All of our cards are printed on Mohawk Superfine cover weight papers for a quality you can feel. All holiday cards come with matching envelopes, and our quick turnaround time ensures that your loved ones will receive their holiday cards with time to spare.Create your memories today at ...

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Changes for In The Loupe standard

After 3 years and 12 editions of GSB Digital’s newsletter, we feel that it’s time to explore our love/hate relationship with change. We all have this relationship with change. If things stay stagnant for too long, we get terribly bored. However, when too many things change all at once, we find ourselves desperately seeking the comfort of the familiar. Nonetheless, we all know change is good. Here are a few reasons why we think so. 1. Change makes us flexible and shows growth. Being stubborn and resistant to new things can leave you in the dust. GSB Digital has always had this mentality when it comes to adapting to new print technologies, software, and processes. We attribute this to our success ...

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Show us your #PrintWithAttitude image

Printed media surrounds us everyday evoking us to covey an emotional response to whatever message is being relayed. Whether it’s a self-designed communication, an interesting application, or an advertisement you relate to or support, print captures an emotion. Show us how you feel about the printed pieces surrounding your life. Show us your Print With Attitude. Participation is easy! 1. Use the printmoji (that’s right the printed emoji) to label your Print With Attitude If you have not received a set yet request one here: jandersen@gsbdigital.com 2. Snap a picture 3. Use #PrintWithAttitude to tweet, instagram, or share how your feel about the print in your ...

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