Say Holi-yay to GSB Digital’s 2017 Holiday Cards It’s beginning to look a lot like holiday card season, and for the fourth year in a row, GSB Digital is proud to offer its online holiday card program. For the last four years, GSB Digital has created customizable holiday cards that allow users to add their own photos and text. The 10 new designs for 2017 include Scodix’s digital foil embellishments – a first for this program. GSB Digital recognizes that your holiday card should be special, which is why the addition of digital foil cards is that much more exciting.
Embellishments and Digital Foil Come to GSB Digital It may have seemed like any other Monday morning for New Yorkers, but for GSB Digital, October 2nd was anything but ordinary. After months of preparation and patience, the day had finally arrived. GSB Digital had been looking forward to this because it meant that we were becoming the first print provider in New York to offer something new and unique to the marketplace. October 2nd was when GSB Digital’s Scodix embellishment technology arrived. The delivery truck came promptly in the morning, and the crew got to work on rigging this beast of
In the local community, high school football is serious business. Between the pep band, dedicated fans, and the aroma of nachos in the stadium, the game is the place to be on Friday nights. Our president’s son attends Stamford High School and plays football for the Black Knights. When our president saw the signs in Boyle Stadium for the first time, his passion for printing drove him to do something about the outdated stadium signage. He spoke with the school’s athletic director and asked if he could revamp the signage at no cost to the school. The director immediately said
[vc_row][vc_column][vc_column_text]On August 24, GSB Digital, with support from HP Inc and Mohawk Fine Papers hosted Printwise, an enlightening event on digital print applications and media. Designers, procurers and other creatives from the NYC area were invited to GSB Digital’s production facility in Long Island City to learn more about the latest in digital print applications and technology. Attendees were treated to special presentations by Stephanie Hill, Business Development at HP Inc, and Christopher Harrold, Creative Director at Mohawk Fine Papers, as well as guided production tours and real-time equipment demonstrations. All the while, they helped themselves to some drinks and
Dodge Fitness Center Mural Recently, prestigious Columbia University in New York City used digital printing to transform their Dodge Physical Fitness Center. In an effort to re-brand the athletics department, the university chose a material that would give the appearance of a painted mural; without the commitment and time involved with painted displays. These durable, heat applied graphics will withstand the daily wear-and-tear of hallway use while displaying some of the university’s best athletes. How Was it Made? These large format graphics were printed using our Latex 370 digital printing press, then laminated for added endurance by our finishing crew.
GSB Digital Sponsors Exhibit to Celebrate 150 Years of Prospect Park GSB Digital is helping celebrate Prospect Park’s 150th year anniversary through sponsorship of The Connective Project, a collaborative public art project. To commemorate the occasion, The Connective Project encourages the public to submit imagery that is inspired by the love of Prospect Park to be printed and displayed in a massive installation in Brooklyn’s Prospect Park Rose Garden. Submissions from local artists, children’s centers and the general public will come together to create an art installation of over 7000 pinwheels, which will be on display for 10 days starting
New Saddle Stitch Technology Opens Doors for Wider Formats Introducing Our New Duplo DSC-10/60i Landscape Saddle Stitching Technology! With the help of advances in digital print technology, we are expanding the width of our in-house booklet projects from 11″ to 24″. Now landscape booklets can be produced on our expanded B2 sheet size through the HP Indigo 12000 Printing Press, and finished with quality saddle stitched right here in our Long Island City facility. Make greater impressions in presentations and meetings with larger images and increased design space that stand out with HP Indigo quality. With integrated inline scoring and
Print Here, Install Anywhere We know that New York City isn’t the only place where our clients promote their brands and services. Our customers want their high-quality displays shown all over the world, and now we can help them achieve their largest advertising goals. We have partnered with one of the nation’s top print installation services to give our clients 24/7 access to qualified professionals, no matter where their project is being displayed. Need Installations in Different States? No Problem. Our network of installation professionals is available in every US state; including international locations in London, Paris, Mexico, and Canada.
Print is Powerful One of the most powerful ways that print can be utilized is in personalized marketing to potential new clients. Everyone (especially millennials) knows that e-mails can be customized with a push of a button, but print tells a different story. Here’s some basic tips to help you start connecting with your target audience through Direct Mail Marketing: 1. Design with the end product in mind Nothing is worse than getting to the end of a project just to realize that major changes to the size, formatting, or design are needed. Extra changes add time and potentially additional
Second Surface Printing Featuring White Ink printed second surface on Lexan material, these invitations showcase advancements in digital print technology. The lexan material provides a study base for the printing, as it is stronger and much more durable than traditional acrylic. The stronger the material, the more peace of mind when sending these one-of-a-kind invitations through the mail. White ink stands out behind the transparent lexan, displaying the event’s information in a beautiful, pristine way. By printing behind the clear material this piece has a finished, framed look that adds an air of elegance to the invitation. Our Zund Digital
What is First Surface and Second Surface Printing? Second Surface Printing Second Surface printing adds a layer of elegance to any display by printing on the back, rear facing side of the material. The benefits of second surface printing vary by substrate, but here are a few examples of how this printing method is useful for all industries: Second Surface Printing on vinyl allows for signs to be displays from the inside of a window – protecting the print from weather conditions. When using film, the print can be taped, hung, or suspended with clamps on the inside of the
Want to step up your advertising game in today’s crowded digital media culture? Here are four types of printing that can help your brand stand out above the rest. 1. Large Format Banners, Posters, Wall Hangings and more all fall into the large format category of print advertising. Large format displays can draw in new potential customers with beautiful graphics, branded photography, and special offers. Use retractable banner stands at your next event or a full wall installation in a new office. Vinyl window letters are another great options; as they are easily installed, replaced, and customizable. Special effects such
Alison Haag Art Booklets For an upcoming art show, artist Allison Haag wanted to create memorable art booklets displaying her work as a take-home gift to her booth visitors. Instead of settling for average flyers and brochures, she decided to showcase her art on mini, saddle-stitched booklets. Each page brings gives the recipient a glimpse into Allison’s diverse collection of work, including fabric pieces and soft sculpture art. This particular series draws it’s inspiration from her love of literature. As you flip through this booklet, you are able to see more details about each work of art; including the book
Mr. Boddington’s Studio Social Stationery Mr. Boddington’s Studio has been creating beautiful, custom social stationery with GSB Digital since 2011. Based here in NYC, Mr. Boddington’s Studio uses inspiration from overseas travels, old world charm, and everyday events to design fun, imaginative pieces that their fans have grown to love. Thanks to creator Rebecca S. Ruebensaal and director Whitney Reeder, Mr. Boddington’s Studio has transformed from a small operation into an innovative team of dedicated professionals; all with the help of eye-catching designs and digital printing. Over the years Mr. Boddington has expanded their reach past their Brooklyn roots; now
https://vimeo.com/208554919 Our Zünd Digital Die-Cutter The Zünd Digital Die-Cutter uses the latest in digital print technology to create individual cut pieces in a fraction of the time of traditional printing methods. Using an electronic guide to maneuver the blade; the Zünd cuts with precision each piece without the need of an expensive sheet-metal die. Instead of relying on costly and time-consuming traditional die-cutting methods, our die-cutter creates original designs with ease in a fraction of the time. At GSB Digital, we use this revolutionary technology to create beautiful print on a variety of substrates; including gatorboard, vinyl, and acrylic. The
GSB Digital had the pleasure of attending HP’s annual Dscoop conference this year in Phoenix, Arizona. Dscoop is one of the largest print technology showcases in the country, and this year GSB Digital was able to send four team members to learn about the latest in digital printing technology. In addition to attending the events, we submitted two printed pieces for consideration the HP Annual Inkspiration Awards. Our clear vinyl holiday card and digitally printed notebooks were displayed in front of hundreds of printing industry professionals and designers and received many positive responses. GSB Digital is always looking for new,
Expose Your Glow With HP Indigo Fluorescent Pink Ink The world of digital printing just became a whole lot brighter with HP ElectroInk Fluorescent Ink. Inspired by the new creative potential of fluorescent ink, we created this custom set of greeting cards that display the eye-catching impact of Pink Ink. Thanks to digital printing, using fluorescent ink is now much faster, more cost-effective, and easily customized versus traditional offset techniques. We began this project with four images that show the diversity and impact that Pink Ink can bring to printed pieces. Each card was printed using the HP Indigo 7600 on
Maison 10 Installation Maison 10, a high-end design boutique and art gallery, recently utilized our Large Format department to complete the branding of their NoMad gallery and concept storefront. Looking to add to their spatial experience, Maison 10 reached out to us to source the perfect materials for their branding. Transparent, frosted vinyl and matte white vinyl lettering were used to create a multimedia experience in their gallery space. Branded videos are projected onto their windows using a transparent, frosted Vinyl Substrate – creating a holographic effect on the exterior windows. The Boutique’s mission statement makes a sharp appearance in
Columbia University recently used our large format printing capabilities to promote their brand and revamp their new Campbell Sports Center. After a large investment in building this sports center, the NYC university wanted to ensure that their new space would leave a lasting impression on all who walked in. Installations of custom vinyl, large format photos, and adhesive wall graphics brought new life to their sports center and helped promote their multiple winning sports teams. The Campbell Sports Center is the newest building in the Baker Athletics Complex, which supports year-round training for this prestigious University’s award-winning athletics programs. Using
2017 has just begun, and with it brings in new possibilities and opportunities to make your marketing plan shine this year. Don’t finish your New Year’s Resolutions list without adding these marketing and promotion tips to make this your best year yet. Create a Plan The most important step is to make a clear, defined plan of your marketing goals. Will you write more blog posts on the company website? Spend more on social media? Create a door-to-door mail campaign? Find what steps are right for your business and the market you want to reach, then write them down. Once