When you’re out and about in retail stores or scrolling through online shopping sites, there is one thing that is clear from the brands that you see first: their packaging is on another level. Packaging is the first impression your products or your brand makes, including the custom shipping boxes they come in!  In most cases, this can be the difference between a sale or being overlooked.

 GSB Digital believes that your packaging should work as hard as you do, and getting the design and quality right is essential. We offer custom packaging with no minimum order quantity, making GSB’s services ideal for:  Launching your new product, testing a short run, building a boutique brand, or repackaging a product you know has potential, but hasn’t quite made the impact you know it should.

In this article, you’ll learn about the potential applications and benefits of short-run packaging. 

Reveal the Unrecognized Potential Of Your Product With Custom Shipping Boxes

Sometimes the difference between a product that flies off the shelves and one that is overlooked by a potential customer isn’t the product itself, but the presentation of it. 

We have all seen or experienced the great idea, quality product with a lot of passion behind it that never took off. The key in this case could be the packaging, which should tell a story about the brand. You are doing your product and potential customers a disservice by not highlighting the products unique edge and the brands story. Potential customers might miss out on what makes the product special, and this is where packaging comes in to play, because it can be the spotlight your product needs to reveal it’s true potential value. A great way to get started is through GSB Digital’s Online Print Portal.

Own Your Identity With Packaging

Every brand has an identity that comes from it’s origin: Maybe you’ve packed your skincare formula  with plant-based ingredients no one else is using. Maybe you source your product from a single origin farm with an incredible backstory.  Maybe your handmade candles have a creative story worth sharing. Whatever it may be, your packaging is your chance to bring this value to the table and put it in front of the right audience.

With custom packaging, you can shape the way people view your product. Adding important storytelling elements, emphasizing ingredients or benefits, or creating a premium feel that’s quality aligns with your product. You can even test different versions to see what resonates best with customers and employees. When your product looks as good as you know it is, customers will take notice.

Packaging = Marketing You Can Hold

Packaging isn’t just about protecting your product, it is a direct reflection of your brand. The colors, materials, typography, and structure of your packaging all send a message to the potential customer. What message will you send? Are you sustainable? Are you premium? Or are you serious, approachable, luxurious? The customer is making these decisions for themselves when they view the packaging of your product. Don’t miss the opportunity to show them what it means to support you.  

When done right, Packaging tells your story before your customer ever reads a label. It can turn a casual browser to a buyer. It makes your product stand out on shelves and in unboxing videos. In a world driven by storytelling and social sharing, packaging is one of the most powerful forms of physical marketing. 

Small Runs, Big Impact

Traditionally, custom shipping boxes and packaging came with a catch: high minimum order quantities. This setup worked well for some larger firms that have thousands of units ready to move. However, for small businesses, startups, or creators looking to test the waters, this made custom packaging inaccessible.

That’s where GSB Digital is different. We specialize in high quality short-run digital packaging. Our technology  allows us to produce premium, customized packaging in small quantities. This means you can launch your product faster, test design ideas, and respond to trends. Along with the ability to pivot as necessary without the waste or upfront costs that come with minimum order requirements. (500 units or more is the standard for packaging production outside of GSB Digital).

Personalized Packaging = Deeper Connections

Custom packaging gives you the chance to speak directly to the customer. Want to print their name on the box, tailor a message for a seasonal campaign, or create a limited-edition experience? With our digital presses, you can personalize every detail of your packaging.

GSB Digital can help you produce short-run packaging with our custom solutions designed to meet your print needs. Utilizing our hybrid digital and traditional print solutions, the only limit is your creativity. 

Ready to get started? Contact our experts