GSB Digital makes direct mail campaigns easier with comprehensive printing and mailing services. From postcards and personalized mailers to complex promotional campaigns, we manage printing, finishing, addressing, postal preparation, and mailing from our Long Island City operation.
Whether you’re reaching a local audience or customers nationwide, our team coordinates the entire process, including mailing list preparation, postage options, and USPS requirements, to help keep your campaign efficient and cost effective.
COMPLETE DIRECT MAIL PRODUCTION SERVICES
Mailing list accuracy, mailpiece dimensions, and postal requirements all influence the cost of a direct mail campaign. GSB Digital considers these details alongside printing and finishing to help clients select the right format and mailing approach.
When appropriate, we coordinate with specialized mailing houses for address processing, presorting, postage, and USPS entry. This allows us to manage the complete project while helping clients take advantage of qualifying postal discounts.
Services and Capabilities
Full Color Printing and Custom Printed Envelopes
Variable Data Printing and Personalization
Inkjet Addressing and Postal Indicia
Folding, Inserting and Envelope Assembly
Kitting and Fulfillment
Mailing List Processing, CASS and NCOA Coordination
Every Door Direct Mail (EDDM) Printing and Postal Preparation
Presorting and USPS Postage Coordination
First Class Mail and USPS Marketing Mail Options
Short Runs and Large Volume Campaigns
Paper, size, folds, and finishes all influence how a mailer is received. GSB Digital produces postcards, folded mailers, printed envelopes, and specialty pieces using a wide selection of stocks and finishing techniques. Foil stamping, raised print effects, and distinctive materials offer opportunities to create something beyond conventional direct mail.
Variable data printing allows businesses to customize names, messaging, offers, and imagery for individual recipients or specific audience groups. GSB Digital can produce multiple variations within a single print campaign, making personalized communication possible without requiring a separate print run for each version.
Some campaigns call for more than a single printed piece. GSB Digital combines printed materials, promotional inserts, product samples, and custom packaging into coordinated marketing kits. Our in house assembly and fulfillment capabilities accommodate projects with multiple components that require careful packing and presentation.
Reach households and businesses in selected neighborhoods without purchasing a traditional mailing list. USPS Every Door Direct Mail (EDDM) allows campaigns to target postal routes using geographic and demographic information, including average household income. GSB Digital can print, prepare, and mail qualifying EDDM campaigns, offering an economical option for local promotions, grand openings, and regional marketing.
Direct mail offers something digital marketing cannot fully replicate. The weight of the paper, the way an envelope opens, or the texture of a printed surface can influence how a message is received.
Direct mail is particularly valuable when timing, audience, and presentation matter. Whether introducing a new product, reaching prospective customers, or maintaining existing relationships, a thoughtfully planned mailing gives businesses another way to connect with their audience.
Where Direct Mail Adds Value
Reaching Households Within Specific Geographic Markets
Delivering Seasonal Promotions and Limited Time Offers
Following Up with Prospects After Meetings and Events
Encouraging Customer Renewals and Repeat Business
Supporting Fundraising Appeals and Membership Campaigns
Extending Marketing Campaigns Beyond Email and Social Media
Contact us
Whether you have finished artwork and a mailing list or are still exploring ideas, GSB Digital can help you plan your next direct mail project. Tell us about your audience, quantity, format, and timing, and we’ll help determine the best approach.
For projects involving specialty printing, unusual formats, or multiple components, bring us into the conversation early. Our experienced team can help you navigate production and postal requirements to make the most of your mailing.
Give us a call:
