Juliska, a leader in high-end dinnerware and decor design, wanted to give their valued customers an extra treat this holiday season by partnering with GSB Digital for their newest holiday direct mail marketing campaign. Best known for their one-of-a-kind designs, they chose to use Digital Printing to spread their brand’s message through personalization and unique Holiday card designs. Instead of an average, static thank-you card, they opted to show their clients how much they care with individualized offers and a special holiday message- all brought to life with our HP Indigo digital printer.
Inspired by their Winter 2016 line, Juliska wanted to mimic their iconic snowman design with personalized die-cut mailers. This attention to detail helps showcase their designs in a whole new way for their customers to enjoy, while also developing brand loyalty. GSB Digital’s top-of-the-line digital printing and finishing equipment made completing this large marketing campaign efficient and hassle-free.
To help create these unique and memorable holiday mailers, we utilized our HP Indigo’s variable data and precision printing abilities. Each card was labeled with a name, individualized offer, and a unique gift customers could use at their flagship location. Instead of a stale singular design, the HP Indigo allowed each item to be customized for maximum impact.
Each envelope was customized using our envelope printing services to bring an additional element of brand design, as well as avoiding the hassle of labeling envelopes one-by-one. The Zund Digital Die-Cutter was used to bring shape to each card, which were then packaged and shipped from our Long Island City facility. GSB Digital was Juliska’s one stop destination for all of their holiday printing needs, and it resulted in gorgeous, engaging holiday direct mail pieces.
For more information on how to use GSB Digital’s digital printing and packaging services, please see our services page.
