The Power of POP Displays: What They Can Do for Your Brand
In today’s fast-paced retail environment, grabbing a customer’s attention at the right moment is everything. That’s where POP displays—or Point-of-Purchase displays—come in. These high-impact marketing tools are strategically placed near checkout areas, product aisles, or promotional zones to influence buying decisions. As a key component of visual merchandising, POP displays do a lot for your brand. This includes communicating value, building identity, and driving impulse purchases through creative, intentional design.
At GSB Digital, we specialize in custom POP displays that are both brand-forward and print-perfect, with flexible short-run options and no minimum order requirements.
Highlighting Products Where It Matters Most
POP displays highlight products and drive impulse or planned purchases at the point of sale. They help customers recognize the product they need, especially when they approach a purchase decision. Common POP types include counter displays, endcaps, floor stands, and shelf talkers—each offering unique benefits to your brand. Unlike regular signage, POP displays stand out and capture attention in busy retail environments. Because they’re eye-catching and well-placed, they stay top-of-mind as customers decide what to buy.
Retail environments constantly distract shoppers, so you need to showcase your product at the right moment. Point-of-sale displays highlight products when customers reach a critical buying decision. For example, a counter display, endcap, floor stand, or shelf talker provides unique visibility and promotional impact. These displays do more than basic signage by drawing attention exactly where shoppers look next. When you place them strategically, they keep your product top of mind and drive both impulse and planned purchases.
Why POP Displays?
POP displays play a vital role in promoting products that might otherwise be ignored by shoppers. They are strategically placed at high-traffic areas, often near checkout counters. This placement therefore captures customer attention at a critical decision-making moment. For example, items like gum, candy, and energy drinks are common. At this point in the buying process, customers are more likely to make impulse purchases. As a result, POP displays turn overlooked items into last-minute sales opportunities.
Applications for Visual Merchandising
Banner Stands & Pop-Up Displays
GSB’s banner stands and pop-up displays offer convenience and portability while still delivering strong visual impact. As a result, these are ideal for seasonal promotions, in-store messaging, and event signage.
Hanging Signage & Rigid Graphic Frames
These displays are engineered for higher visibility and longer-term installations. To support this, GSB provides durable mounting systems, hanging hardware, and snap-in frames that accommodate a variety of materials.
Silicone Edge Graphics (SEG)
SEG displays deliver a modern, upscale aesthetic. The fabric graphics fit seamlessly into aluminum frames, creating a clean, frameless appearance. Additionally, they’re easy to swap out, making them ideal for campaigns with regular updates.
Xanita Board Displays – Sustainable & Structural
Xanita board is a sustainable, lightweight option made from recycled materials. It supports high-quality printing and can also be engineered into freestanding displays, shelving, and signage structures, all without compromising strength.
Mounting & Lamination Services
To maximize durability and visual impact, GSB offers professional mounting and lamination options. Choose from foam core, acrylic, Coroplast, and other substrates, with finishing options like gloss, matte, soft-touch, or dry-erase lamination.
Why GSB Digital?
GSB Digital is your go-to source for precise, flexible, and impactful custom visual merchandising. We offer no minimum orders, letting you print exactly what you need while reducing waste. Our team creates print solutions tailored to your exact specifications. We provide flexibility in size, material, finish, and display hardware.
We print with industry-leading color accuracy, ensuring every graphic looks bold, sharp, and brand-consistent. Whether for a single display or a multi-location rollout, we deliver consistent, high-quality results. Our fast turnaround times and expert craftsmanship keep you on schedule and on brand.
