Want to step up your advertising game in today’s crowded digital media culture? Here are four types of printing that can help your brand stand out above the rest.
1. Large Format
Banners, Posters, Wall Hangings and more all fall into the large format category of print advertising. Large format displays can draw in new potential customers with beautiful graphics, branded photography, and special offers. Use retractable banner stands at your next event or a full wall installation in a new office. Vinyl window letters are another great options; as they are easily installed, replaced, and customizable. Special effects such as second-surface printing or white ink can draw even more attention to your print advertisement. With large format, the bigger the idea the better. Learn more about our large format printing capabilities here.
2. Custom Mailers
Ever wish you could knock on the door of your target audience and tell them why they need your business? Direct mail campaigns do just that. By using services such as the United States Postal Service’s Every Door Direct Mail target marketing, you can reach each mailbox in your target region with just a few clicks of a button. To better engage your audience, use variable data to customize the wording and images that appear on each card for maximum impact. Using creative die-cut shapes also increases ad engagement (see an example here). Spark potential clients’ interest by sending a personalized piece created just for them.
3. Case Bound Books
When presenting a business or idea to someone new, first impressions are key to winning the sale. Case bound books are an elegant alternative to standard leave-behind booklets that can boost your brand. Custom book creation gives businesses and organizations the ability to place branding on each element of the printed piece- including the cover, interior pages, and any additional information pages. Instead of leaving behind just a business card and a booklet, choose to make a statement with a quality case bound book.
Learn more about our case binding abilities here.
4. Unique Brochures
Brochures are a tried-and-true staple in the business world, and they aren’t going anywhere. Thanks to advancements in printing technology, brochures can now make a bigger impact than ever before with unique folding, special effects printing, and quicker production. Using spot gloss ink and other special effects printing can draw focus to certain sections of the design and highlight important information. Unique folding helps increase retention rates and makes your piece memorable. For more ideas on how to engage your audience with custom folding, check out the Folding Factory, and our folding methods page.
