A Designer’s Guide to Creating Special Effects with Digital Printing

Our special effects in a nutshell
  • Textured Effects create an embossed style effect. Best used on heavy text or  on smaller curvy and angular patterns.
  • Raised Print adds several layers of shiny, clear ink to objects or text to creates a raised appearance. Best for fine lines and detailed areas. Raised ink does not work well on large coverage areas.
  • White Ink is can be used as an footprint to support full color images or alone for vivid contrast on dark papers.
  • Fluorescent Pink Ink can be used to bring a new level of vibrancy and impact to a printed piece. Best when used on dark backgrounds for vivid contrast.

 

A note before you begin: Always work in a CMYK color space. When using multiple programs, create design elements in Illustrator or Photoshop first, then import items into InDesign. Keep spot colors consistent in name and color value when using multiple programs and assign only one spot color swatch for each special effect used.

Textured Effects

How to Apply Textured Effects to heavy display text or shapes in Illustrator:
  1. Create a new layer on top of the other layers and call it Textured Effects
  2. Create a spot color swatch. Go to swatch panel, select Create New Swatch and name it Textured Effects. Select Spot Color for the Color Type. Use a CMYK spot color that contrasts with your design for easy visibility. The swatch in the swatches panel should now have a black dot inside the white triangle. The HP Press will look for the name of the spot color and apply it to the layer called Textured Effects
  3. Select the specific objects or text desired, making sure everything selected is in the Textured Effects layer, and apply the Textured Effects swatch.
  4. Go to Window, then Appearance, if Appearance panel is not already active. Once all Textured Effects are selected, check the Overprint Fill and/or stroke boxes.
  5. Save your work.
If using InDesign, eliminate step 4 because it does not have an Appearance Panel.
How to apply Textured Effects to a pattern in Illustrator:
  1. To choose a pattern, go to drop down menu on the Swatch Panel, Open Swatch Library, select Patterns OR create an original pattern. Apply pattern to the clipboard as one tile.
  2. Create a new swatch called Textured Effects and select Spot Color for Color Type.
  3. Select pattern and fill it with Textured Effects swatch (anything that the spot color is applied to will receive the Textured Effects).
  4. Go to Object, Pattern, Make Pattern, name it Textured Effects Pattern, click done.
  5. Create shape desired with your shape tool and drag it across the area that you want to add the Textured Effects.
  6. Go to Object, Expand (pattern now becomes vector art work), select Fill
  7. Manually click on all objects in pattern.
  8. Go to Window, Attributes, select Overprint Fill
  9. Save your work.

 

The use of Photoshop is not recommended for creating patterns in Textured Effects. An embossed style effect may be applied over a photo by importing it into Illustrator or InDesign and adding Textured Effects there.

Raised Ink / Spot Clear

How to apply Raised Print in Illustrator:
  1. Create a new layer on top of the other layers and call it Raised Ink.
  2. Create a spot color swatch. Go to swatch panel, select Create New Swatch and name it Raised Ink. Select Spot Color for the Color Type. Although the ink is clear in this application, use a CMYK spot color that contrasts with your design for easy visibility. The swatch in the swatches panel should now have a black dot inside the white triangle. The HP Press will look for the name of the spot color and apply it to the layer called Raised Ink.
  3. Select the specific objects or text desired, making sure everything selected is in the Raised Ink layer, and apply the Raised Ink swatch.
  4. Go to Window, then Appearance, if Appearance panel is not already active. Once all Raised Ink objects are selected, check the Overprint Fill and/or stroke boxes.
  5. Save your work.

 

If using InDesign, eliminate step 4 because it does not have an Appearance Panel.

White Ink

How to apply White Ink in Illustrator:
  1. Create a new layer on top of the other layers and call it White Ink.
  2. Create a spot color swatch. Go to swatch panel, select Create New Swatch and name it White Ink. Select Spot Color for the Color Type. Although the ink is clear in this application, use a CMYK spot color that contrasts with your design for easy visibility. The swatch in the swatches panel should now have a black dot inside the white triangle. The HP Press will look for the name of the spot color and apply it to the layer called White Ink.
  3. Select the specific objects or text desired, making sure everything selected is in the White Ink layer, and apply the White Ink swatch.
  4. Go to Window, then Appearance, if Appearance panel is not already active. Once all White Ink objects are selected, check the Overprint Fill and/or stroke boxes.
  5. Save your work.

 

If using InDesign, eliminate step 4 because it does not have an Appearance Panel.

Flourescent Pink Ink

How to apply White Ink in Illustrator:
  1. Create a new layer on top of the other layers and call it Pink Ink.
  2. Create a spot color swatch. Go to swatch panel, select Create New Swatch and name it Pink Ink. Select Spot Color for the Color Type. Although the ink is clear in this application, use a CMYK spot color that contrasts with your design for easy visibility. The swatch in the swatches panel should now have a black dot inside the white triangle. The HP Press will look for the name of the spot color and apply it to the layer called Pink Ink.
  3. Select the specific objects or text desired, making sure everything selected is in the Pink Ink layer, and apply the Pink Ink swatch.
  4. Go to Window, then Appearance, if Appearance panel is not already active. Once all Pink Ink objects are selected, check the Overprint Fill and/or stroke boxes.
  5. Save your work.

 

If using InDesign, eliminate step 4 because it does not have an Appearance Panel.