Modern marketing relies most heavily on visual and audible responses—logos, online ads, and slogans permeate marketing strategies for businesses of all sizes and within every industry. Modern marketing strategies have begun to utilize the sense of touch in addition to sight and sound, as studies have shown that touch has a powerful impact on consumers’ buying decisions. In fact, according to the Centre for Experimental Consumer Psychology at Bangor University, “Tangible materials leave a deeper footprint in the brain.” In this article, we’ll discuss the advantages of utilizing haptic marketing with digital embellishments to supplement your digital campaign strategies. What
The marketing power of packaging has proven itself time and time again. The most popular brands make frequent alterations to the look of their products, whether those changes reflect seasonal themes (think Reese’s Trees, Eggs, and Hearts for Christmas, Easter, and Valentine’s Day), new versions of an existing product, or an attempt to renew interest through a new look. Five hundred units or more is the standard for packaging production, but some companies aren’t ready to make such a definitive commitment. Short-run print production provides a solution. With the technology available today, offering personalized or limited-edition packaging is easier than ever.