Scodix Gold Foil on Poster

Graham Clifford Design’s Digital Foil Promo Mailer

Graham Clifford is a second-generation graphic designer and typographer currently based in New York City. In his native London, he worked for some of the city’s top creative agencies, among them the renowned CDP Agency. After relocating to New York City, he designed for advertising giants like Ogilvy before launching his own creative studio. Since then, he has collaborated with individual clients and agencies alike on a variety of projects including branding, logo, and advertising design. Recently, Graham created an identity through design for a west coast-based brand strategy and film production firm, Straw to Gold; a new logo and

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Incorporating Digital Embellishments into Your Marketing Strategy

Modern marketing relies most heavily on visual and audible responses—logos, online ads, and slogans permeate marketing strategies for businesses of all sizes and within every industry. Modern marketing strategies have begun to utilize the sense of touch in addition to sight and sound, as studies have shown that touch has a powerful impact on consumers’ buying decisions. In fact, according to the Centre for Experimental Consumer Psychology at Bangor University, “Tangible materials leave a deeper footprint in the brain.” In this article, we’ll discuss the advantages of utilizing haptic marketing with digital embellishments to supplement your digital campaign strategies. What

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President Stephan Steiner on the Scodix Ultra Pro with Foil Press

https://www.youtube.com/watch?v=SHXB-XqL_zE&feature=emb_title In October 2017, GSB Digital welcomed the Scodix Ultra Pro with Foil press into our facility. President, Stephan Steiner, speaks about his decision to purchase the press and the tactile value it adds  for creatives with both everyday and sophisticated print projects. With Scodix Sense, Ultra Foil and Ultra Spot technology, the machine offers high gloss clear applications at variable densities. The Scodix has the capability of producing on a variety of substrates, including  laminated, coated and some uncoated stocks, making it a  perfect fit for embellishing greeting cards, folders, book covers, brochures, labels, packaging and other print products.

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Your Exclusive Look at GSB Digital’s PrintWISE Event

PrintWISE is an ongoing series of events that GSB Digital offers to creatives and print buyers in the New York City marketing place. These events serve to enlighten our current and prospective clients through educational content on the capabilities and diversity of media, print applications, embellishments, and technologies used to distinguish digital print today. On February 1, GSB Digital hosted the second PrintWISE event to highlight the power of digital embellishments thanks to Scodix’s enhancement technology. The way that we understand and interpret the world around us heavily relies on our physical interactions – a firm handshake, a powerful high five,

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It’s Here! – Embellishments and Digital Foil

Embellishments and Digital Foil Come to GSB Digital It may have seemed like any other Monday morning for New Yorkers, but for GSB Digital, October 2nd was anything but ordinary. After months of preparation and patience, the day had finally arrived. GSB Digital had been looking forward to this because it meant that we were becoming the first print provider in New York to offer something new and unique to the marketplace. October 2nd was when GSB Digital’s Scodix embellishment technology arrived. The delivery truck came promptly in the morning, and the crew got to work on rigging this beast of

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