Modern marketing relies most heavily on visual and audible responses—logos, online ads, and slogans permeate marketing strategies for businesses of all sizes and within every industry. Modern marketing strategies have begun to utilize the sense of touch in addition to sight and sound, as studies have shown that touch has a powerful impact on consumers’ buying decisions. In fact, according to the Centre for Experimental Consumer Psychology at Bangor University, “Tangible materials leave a deeper footprint in the brain.” In this article, we’ll discuss the advantages of utilizing haptic marketing with digital embellishments to supplement your digital campaign strategies. What
The marketing power of packaging has proven itself time and time again. The most popular brands make frequent alterations to the look of their products, whether those changes reflect seasonal themes (think Reese’s Trees, Eggs, and Hearts for Christmas, Easter, and Valentine’s Day), new versions of an existing product, or an attempt to renew interest through a new look. Five hundred units or more is the standard for packaging production, but some companies aren’t ready to make such a definitive commitment. Short-run print production provides a solution. With the technology available today, offering personalized or limited-edition packaging is easier than ever.
As we approach the holiday season, the same questions circulate in the minds of business owners everywhere—Is corporate gifting worthwhile? How can I make my gifts stand out? While generic food baskets are a nice thought, they do little to stand out from the copious other gifts your clients have undoubtedly already received. What steps can you take to avoid the trap of the cliché gift? Take initiative, get creative, and be strategic in your gift selection. In this article, we discuss the importance of corporate gifting and provide tips on how to give a gift that leaves a lasting
It’s every building manager’s nightmare to overcome the aftermath of a distracted worker or pedestrian colliding head-first into a glass door or wall. Sad but true, these types of incidents occur all too often. Hence compliance laws by New York State and others are in place to combat these incidents. Regulation graphics might be mandatory, but bland hash marks and safety squares are not your only option. More and more companies are finding creative ways to incorporate branding elements into their distraction graphics without compromising their office aesthetic. In this article, you’ll learn more about distraction graphics and the potential
The current, competitive world of marketing has heavily shifted its focus in one direction: corporate branding. A modern logo, catchy tag-lines, and an active social media presence are just a small portion of that focus. In order to stay relevant and competitive, companies are embracing a new, cost-effective option for superior branding: custom wall graphics. Wall graphics allow companies to make a lasting impression on their clients while inspiring their staff. The graphics can consist of a variety of materials that are best-suited to various applications. The best part? They’re limited to nothing other than your creativity. In this post,
Print is Powerful One of the most powerful ways that print can be utilized is in personalized marketing to potential new clients. Everyone (especially millennials) knows that e-mails can be customized with a push of a button, but print tells a different story. Here’s some basic tips to help you start connecting with your target audience through Direct Mail Marketing: 1. Design with the end product in mind Nothing is worse than getting to the end of a project just to realize that major changes to the size, formatting, or design are needed. Extra changes add time and potentially additional
Want to step up your advertising game in today’s crowded digital media culture? Here are four types of printing that can help your brand stand out above the rest. 1. Large Format Banners, Posters, Wall Hangings and more all fall into the large format category of print advertising. Large format displays can draw in new potential customers with beautiful graphics, branded photography, and special offers. Use retractable banner stands at your next event or a full wall installation in a new office. Vinyl window letters are another great options; as they are easily installed, replaced, and customizable. Special effects such
2017 has just begun, and with it brings in new possibilities and opportunities to make your marketing plan shine this year. Don’t finish your New Year’s Resolutions list without adding these marketing and promotion tips to make this your best year yet. Create a Plan The most important step is to make a clear, defined plan of your marketing goals. Will you write more blog posts on the company website? Spend more on social media? Create a door-to-door mail campaign? Find what steps are right for your business and the market you want to reach, then write them down. Once